Well its not simple because he may not want to extend. If he was willing to he might want a release clause inserted that was way lower than Parish was willing to accept. And offering him a 'bumper contract' is also not simple. The club has the wage bill and wage structure to think about. If the club were to suddenly offer him say £150,000 a week do you not think Eze, Lacroix, Munoz, Hughes, Hendo, and any other player that has equal claim to the teams current form wouldn't be banging on Parish's door seeking pay parity? And quite rightly so too. JPM is a fantastic target man but thats all he is. Its Eze, Sarr, Wharton, Hughes that make his chances. Its the back 3/5 that stop them going in the other end.
I'm all for offering JPM a new improved contract but it has to be within the parameters of what the club can afford. My guess is he'll refuse to sign an extension. The lad wants a crack at CL football. We cannot offer him that so if we had a decent offer from Arsenal, Forest or any other top 4/5 club that need a striker I'd bet we'll reluctantly sell.