The bbc, again.

Unless you discover a way to make people pay for a service they don't receive this won't work.
Nobody at all doesn’t receive the service provided by the BBC. They just think they don’t.

We all benefit. Even those who never watch the BBC or any other live TV. The BBC is our national broadcaster who, despite the cynicism trumpeted here in a nauseous stream of bias, is hugely respected and trusted elsewhere. The BBC is one of our few remaining genuine points of difference. Our reputation, and ability to maintain a place in the world, largely depends on it.

We all benefit. So we must all pay.
 
Nobody at all doesn’t receive the service provided by the BBC. They just think they don’t.

We all benefit. Even those who never watch the BBC or any other live TV. The BBC is our national broadcaster who, despite the cynicism trumpeted here in a nauseous stream of bias, is hugely respected and trusted elsewhere. The BBC is one of our few remaining genuine points of difference. Our reputation, and ability to maintain a place in the world, largely depends on it.

We all benefit. So we must all pay.
If our reputation around the world rests on dreck like Mrs. Brown's Boys and Strictly Come Dancing then we really are cooked. Make the BBC a subscription service and find out how valued it is.
 

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