It's all about branding... for want of a better word.
We are south London, gritty under dogs, unearth a few gems, we push forward and sometimes... just sometimes, we get lucky.
Our goal needs to be getting to 40 points in record time each year, with the ambition of 50 points.
We need a manager who's up for that and remembers that.
We go out there, play good football, we enjoy mid table of the prem.
We need a positive manager who gets the best out of the players.
I want us to forget about competing top 8, or thinking we are in that category.. we aren't and that's ok.
It's about the journey... not destination.