It could also be argued that Tories were not right wing, Conservative anymore and that Labour are not Left wing socialist anymore. As the middle ground swallows them both up then there becomes no discernable difference. Hence no actual choice. Which is what a lot of people think. I fail to see how Starmer is a Labour Prime Minister in any way. Sir Keir establishment crony desperately trying to relate to the working class and completely failing. Kemi - that's a laugh.
Farage isn't pretending much. He's a bell end and everyone knows it, it's why the personal attacks don't dent Reform's popularity. But the two other parties are literally so poor at doing anything remotely political that they are blind to it. Tories blinded by failure. Labour blinded by false ideologies that they cannot possibly attain. Reform: at least it's a new choice that has some chance of doing something related to what it says on the tin. Some chance.